Human Embryonic Stem Cells

Human embryonic stem (hES) cells have the unique capability of differentiating into all cell types, leading to the development of an entire organism. As the integrity of ES cells is critical for the developing embryo, these cells have likely evolved mechanisms that detect and respond rapidly to adverse stimuli. Indeed, hES cells have been shown to be highly sensitive to DNA damage, but the molecular mechanisms underlying this rapid death remain unclear. Caspases are critical mediators of apoptosis in mammalian cells, and a key protein that controls their activation is Bax, a proapoptotic member of the Bcl-2 family. While the main components of the apoptotic pathway have been identified, exactly how this pathway is regulated in various primary cells remains unclear. Here, we examined the apoptotic pathway in hES cells and report a unique mechanism engaged by hES cells that can prime them to undergo rapid apoptosis inresponse to genotoxic damage.To visualize GFP-tagged Bax, 3-day colonies of hES cells were transfected with 2 mg of hBaxC3-EGFP (Addgene) with FuGENE HD transfection reagent. The process of introducing nucleic acids into eukaryotic cells by nonviral methods is defined as transfection. Using various chemical, lipid or physical methods, this gene transfer technology is a powerful tool to study gene function and protein expression in the context of a cell. Development of reporter gene systems and selection methods for stable maintenance and expression of transferred DNA have greatly expanded the applications for transfection. Assay-based reporter technology, together with the availability of transfection reagents, provides the foundation to study mammalian promoter and enhancer sequences, trans-acting proteins such as transcription factors, mRNA processing, protein:protein interactions, translation and recombination events (Groskreutz and Schenborn, 1997). Transfection is a method that neutralizes or obviates the issue of introducing negatively charged molecules (e.g., phosphate backbones of DNA and RNA) into cells with a negatively charged membrane. Chemicals like calcium phosphate and DEAE-dextran or cationic lipid-based reagents coat the DNA, neutralizing or even creating an overall positive charge to the molecule. This makes it easier for the DNA:transfection reagent complex to cross the membrane, especially for lipids that have a â€Å"fusogenic† component, which enhances fusion with the lipid bilayer. Physical methods like microinjection or electroporation simply punch through the membrane and introduce DNA directly into the cytoplasm. Here we describe the striking observation that healthy undifferentiated hES cells maintain Bax in its preactivated state at the Golgi. This is in contrast to other cell types in which Bax is typically present in an inactive form in the cytosol. Our results also highlight the fact that the apoptotic machinery undergoes dynamic changes even at early stages of differentiation.While undifferentiated hES cells have constitutively active Bax and undergo rapid apoptosis in response to DNA damage, just 2 days of differentiation induced significant changes suchthat Bax was no longer active, and the cells were no longer highly sensitive to DNA damage. This could be manifested with even greater complexity in vivo as cells during early embryogenesis undergo rapid proliferation and differentiation.

Beer in Pastel Essay

1. PESTEL analysis for Western European brewing industry. Political factors: * Government is restricting consumption of beer and alcohol products by imposing special laws. * Government initiating social events emphasizing the harmful effects of beer on the human health. * Higher penalty for being influenced by alcohol when doing crimes. Economic factors: * Many European countries are controlling the amount of beer sold in bars, clubs and bars. * Governmental acts and restrictions increased the amount of beer sold through supermarket chains. * Acquisitions, mergers and products with new brands – these are popular measures and strategies in the brewing market these days. * Packaging is responsible for a considerable amount of costs included in the total costs of production. * Super markets are offering cut price offers. Socio culture factors: * Binge drinkers are met with aggression and censure, blame for antisocial behavior. * Consumers pay more attention to their health and harm that drinking beer can bring thanks to governmental effective policies to prevent high beer consumptions. * Drinking in the pubs and bars has been reduced and wine drinking is also increased in Western Europe. Technological factors: * To achieve efficiency in production and cost reduction, companies utilize the latest technologies in order to achieve supreme quality with fewer costs. * In order to increase the cost effectiveness of the production, centralization is introduced to the organization of the production process. * Media adverts are used to commercialize established brands and promote new brands. Environmental factor: * Germany and United Kingdom markets are in a decreasing phase whereas the annual sales are growing, especially Chinese market. * German retailer’s sales are increasing from local private brands rather than†¦

Plagiarizing Essay Example | Topics and Well Written Essays - 500 words

Plagiarizing - Essay Example I agree that plagiarism should be removed from student’s consciousness that they should always practice academic honesty. That is, they should always cite their sources and as much as possible, they should paraphrase the sources. Plagiarism , or â€Å"the purloining of ideas or language from another source† is considered as literary theft (Silverman 152) and therefore a serious academic offense. But to end a student’s schooling for a single offense I believe is just too much and a little extreme. For all we know, the plagiarism may have been accidental or unintentional and this is not a remote possibility especially on topics that are considered as common knowledge. There is a chance that a point of view may have been already written by someone else and that may be construed as plagiarism albeit unintentional. And considering the University of Virginia’s Code of Honor , that is punishable by expulsion. Also, the plagiarism may have been just a case of a si mple overlook. Writing long paper with a lot of sources has a danger of overlooking some sources and that simple overlook does not deserve to be punished by expulsion. Even if the student deliberately plagiarized, expulsion is still too much as a punishment. The appropriate response for plagiarism is to fail the student for that subject plus a stern warning. If it happens again whether intentional or deliberate, the student will be suspended. On the third time, that is the only time that the student will have to be expelled. Giving a warning and graduated punishment to the student eliminates the possibility that the student may be punished for something that is accidental. Failing a student for the subject that he or she plagiarized is already a heavy punishment. But it is an appropriate punishment. Expelling a student is excessive expulsion is tantamount to failing the student in all subjects including those that he or she did well. Worst, forfeiting would also mean forfeiting the

The Experience of Perioperative Nurses Involved in Organ Procurement Research Paper

The Experience of Perioperative Nurses Involved in Organ Procurement - Research Paper Example Although the research question was not clearly stated, it was generally implied from the introduction of the research study. Essentially, the study wants to find out what the general feelings of perioperative nurses involved in the process of organ procurement in Taiwan are (Wang & Lin, 2009). With this research question, the course of the research was clearly directed from the beginning, a key requirement in the development of a fine qualitative research study (Ryan, Coughlan, & Cronin, 2007). Research Design The researchers took careful note of the relevance of the qualitative methods being employed in the study. As â€Å"organ procurement is a special surgery,† (Wang & Lin, 2009, p. 279) it may not be enough to simply quantify the nurses’ feelings and emotions. Rather, such feelings and emotions ought to be captured using the nurses’ verbatim account on the issue (Wang & Lin, 2009). This view is supported by the study conducted by Manuel, Solberg, and MacDonald (2010) as they looked into organ donation feelings, this time, of family members involved. Subjects The general nature of a qualitative study entails it to use subjects that are required for the specific purpose of the study. Thus, sample size is usually small, and participants are usually acquired using a purposive, non-probabilistic manner (Ryan, Coughlan, & Cronin, 2007). So is the case of this specific study, which utilizes only 6 participants, taken using purposive sampling. These participants are senior perioperative nurses from an organ procurement organization in Taiwan. The minimum work experience of these nurses was at three years, which is an appropriate length of service when considering the feelings they had developed while participating in the organ procurement process (Wang & Lin, 2009). Setting The research setting was a major consideration in this study as it is done in northern Taiwan, a place that is generally known for its cultural reservations on the topics of death and organ donation (Wang & Lin, 2009). This study precisely looks into how nurses in this area feel and so the research setting was appropriately chosen. There was no mention, however, of where the actual interview was conducted. Data Collection Methods Data collection in qualitative research studies generally utilized interviews, though of varying kinds, depending on the general conditions of the research setting and the goals that the research wants to achieve (Broussard, 2006; Ryan, Coughlan, & Cronin, 2007). As such, the research study used a semi-structured questionnaire while conducting individual face-to-face in-depth interviews with the participants. This was used in order to allow the researcher to â€Å"lead an open conversation† and â€Å"not limit participants in terms of sharing† (Wang & Lin, 2009, p. 279) in order to provide an opportunity for an interactive data collection process. Colling (2003a) considers this an effective data collection process especially when acquiring qualitative data. The researchers also make mention of the structured inte rview outline being

Nursing Essay Example | Topics and Well Written Essays - 2250 words

Nursing - Essay Example There is progress, but it is considered to be a very slow trend which needed to be sped up to deliver the potential gains of the strategy (Department of Health, August 2010). An aspect of the End of Life Care Strategy wherein the Department of Health focused on its initial implementation is the care planning (inclusive of assessment) which comes after the identification of people approaching the end of life and will follow the step of coordination of care in the care pathway. It is also where nurses, being part of the multidisciplinary health care team, have active involvement whether working in hospitals or in community settings, more particularly in assessing the patient and the family regarding their needs, wishes and preferences, and is involved in initiating reviews of the care plan to the team if with patient’s permission, thus influenced the selection of the strategy’s aspect to be discussed by this paper. This will explore the implications of the care planning a spect for community heath care providers (nurses in particular), service users (patients) and significant others (family and carers). Community Health Care Providers The Strategy will give emphasis on the nurses’ role in assessment and documentation of patient’s needs, wishes and preferences in addition to her roles regulated by international, national and local policies during the end of life care. As per the code in Nursing & Midwifery Council (2008), nurses are responsible in gaining patient’s trust, treating them as individuals, respecting their dignity, working with others, providing high standard of care, being open and honest, acting with integrity and uphold reputation of profession. This will require nurses to assess and record the needs, wishes, preferences and agreed set of actions of the dying patient (advanced decisions, where to die, etc.) and to participate with the review of the care plan. An example is the Advanced Decisions to Refuse Treatment as a valid and applicable legally-binding document where the nurse is obligated to follow the physicians’ order to withhold life-preserving treatment as stated therein (NHS, 2010). Other options to be considered are the advanced statement and the DNACPR (Do Not Attempt Cardiopulmonary Resuscitation). Service Users (Patients) The care planning of the Strategy aims to enforce assessment and recording of needs, wishes and preferences of patients undergoing their end of life. This will grant patients with greater autonomy in making decisions for their own health, including decisions on where they would like to die. Moreover, it will enforce the community health care providers to assess and record their needs, wishes and preferences even if the patient or family have not yet initiated the discussion of these matters, thereby raising patient’s awareness on his treatment options. The Strategy slightly decreased the number of patients dying at the hospital and die at home inst ead by offering the patient an option to die at home instead (Department of Health, August 2010). Significant Others Families and/or carers of the patient in end of life are also included with the care planning of the Strategy in terms of reviewing the care plan, yet not as specific as the

The silent language in Overseas Business Essay Example | Topics and Well Written Essays - 750 words

The silent language in Overseas Business - Essay Example However, owing to its versatility, silent language is often found to be a challenging task for managers acting as a barrier in business negotiations, especially those held in overseas market. In this context, Hall explains five points which can be analyzed to understand the foreign cultures for overseas business from a more in-depth perspective (Hall, â€Å"Language of Time†). Time is regarded to be quite vital for every business where different communities or cultures depict differing views towards adherence to time schedules which also replicate a dimension of silent languages. Globally, it is used as a common channel to communicate during overseas business negotiation. For instance, in the US culture, a delay in replying a communication within the stipulated time would generally indicate a matter of low priority or lack of interest for the allied parties and thereby cause serious disruptions in the negotiation process. While in Arab, time does not usually include fixed sche dules like Americans. Time required for the accomplishment of a particular task depends entirely on the relationships between the parties engaged. Again, in Ethiopia, time required in making a decision is directly related to its importance to that person and thus is based on mutual understanding (Hall, â€Å"Language of Time†). Like time, language of space also has its own importance in different business cultures. Where on one hand, larger space may signify the authoritative position of the person; on the other hand, in another culture, it might signify the individualistic perspective of the person. For instance, in America, the top level employees have the perception that being in middle of an overcrowded place (office among the subordinates) would generally mean that there would be various kind of people around them trying to create close associations and obtain bias benefits from them and hence, they prefer greater space in their working environment where only their peers and higher authority will be allowed. On the other hand, the top executives in France intend to maintain a higher degree of coordination with lower level employees in order to preserve greater confidence among their subordinates and also to maintain a better control over the team performances. On the contrary, in case of the Arabian business culture, the location of the office and its dimension has minimal relation with the importance of the person occupying it (Hall, â€Å"Language of Space†). In this dimension, Hall elaborated the notion of ‘things’ as the significance rendered to material possessions. Illustratively, the Americans believe that if a place is decorated with attractive materials and a large space accumulated with proper surrounding would signify that the people who are living in that premise are dependable as well as successful in their working environment. Contradictorily the French, Germans and the English have their own way of utilizing mater ial possessions. In most instances, these cultures are observed to follow a traditional way of judging dependability and respectability of people rather than referring to their material possessions. Again, the Middle Eastern businessmen are quite likely to look for personal connections and friendships when assessing the most dependable person rather than taking into account the furnishings. Contextually, Japanese

College Essay Example | Topics and Well Written Essays - 500 words - 1

College - Essay Example One of the most valuable talents that I believe I can bring to the University of Wisconsin is my baseball game and capabilities. I have researched on the University of Wisconsin’s baseball team and found that the team is a regional champion. I believe I have what it takes to add onto an already stellar team. I first played baseball as a four year old for the neighborhood club. Since then, I have tried to be the best I can in baseball and been selected for the school teams throughout junior high school and, in my senior year at Elkhorn Area High School, I was chosen as team captain of the Varsity team. This was my second year on the Varsity team, and I believe that it is important for me to join a college that will offer me the chance to better my game. The varsity team is trying to qualify for the regional finals for the third year in a row, and this has tested my mettle greatly. However, it has taught me to take each game as a final and I believe this trait can be transmitted to other areas of my life, as well. As a dedicated baseball player, I find that there are times when I am alone, and in the solitude of the team’s afternoon jogs, my thoughts begin to wander to more significant events in my life. Late last year, my father was diagnosed with Stage 4 head and neck cancer and is now in remission. The man who for the longest time was my biggest baseball fan and motivator is living on what is more or less a definite timeline. However, in a quest to extend his life, he has exhibited great strength in the face of challenges that dwarf those I face with the Varsity team. Our goals in confronting our challenges are very different, but I always feel that every baseball win and medal I bring home gives him a sense of victory. Every time I recount how we almost lost a game but won at the death, he smiles proudly as if he was the one on the pitch with me. In a way, I think that my

The value of biotechnology Essay Example | Topics and Well Written Essays - 1750 words

The value of biotechnology - Essay Example It has impacted on all the kingdoms from microorganism to humans. The following chart shows the broader perspective of biotechnology and how it has influenced our society. The birth of genetically engineered sheep Dolly was a great achievement in cloning biotechnology; but led to controversy in human reproductive cloning. The reliable and safe human cloning is becoming popular in American youths who want to adopt a new way of reproduction. Ethicists, clerics, moralists, politicians, pundits, scientists condemned it on diverse backgrounds considering it as offensive, unethical, unsafe and highly dangerous from future point of view (Kevles, 2002). A law for the prohibition of use of human cloning is enacted in 24 countries including United Kingdom. Artificial insemination and in vitro fertilization techniques giving rise to human embryos were also initially resisted, but when healthy test tube was delivered to an infertile mother, the opposition from the critiques collapsed. Well studied evidences in terms of such effects and positive reasonable clinical outcomes boosted this novel technology. It has been reported that worldwide more than 5, 00, 000 tes t tube babies are created and 90% of them are disease free (Kevles, 2002). Women with genetic or chromosomal disorder who are vulnerable and are at high risk for bearing children are greatly benefited from the concept of surrogate motherhood. Initially, carrying another woman’s fetus was also condemned on morality and exploitation background (Kevles, 2002). If made medically safe novel technology should not be denounced and should be exploited for human needs with their consents. Human cloning would be a boon to gaymen, lesbians, infertile couples, couples who have lost children or relatives (Kevles, 2002). The babies produced by cloning technique would be strongly influenced by genetically determined factors like overall growth, changes in proportion of body and brain

Drug Courts and Recidivism Essay Example | Topics and Well Written Essays - 14250 words

Drug Courts and Recidivism - Essay Example The Drug Court had been born. Since the early 1990's when drug courts became the preferred methodology of treating the offender while reducing the incidence of drug related crimes, much of the research has stated the benefits of drug courts in reducing recidivism. Many individual courts have published results of reduced recidivism since its implementation. Determining the extent of the recidivism reduction because of participation in drug court is the focus of this research paper. Examining the recidivism rate nationally and comparing these figures to the recidivism rate nationally for drug court participants will show a significant reduction due to drug court participation. This research will discover any regional variation and offer direction for future research while benchmarking current success. During the 1970's and 1980's the Criminal Justice System had moved from a more rehabilitative model to a punitive philosophy. "Between 1980 and 1993, American prison and jail populations tripled, much of the increase due to the increased number of drug convictions and longer sentences for drug offenses" (Armstrong 2003, p. 138). In 1994 alone drug trafficking and conviction accounted for 31.4% of felony convictions nationwide (12.5% for possession and 19% for trafficking). Further, between 1980 and 1989 arrest for drug offenses rose 134% (Armstrong 2003,

Time Catherine and Rodolfo Essay Example for Free

Time Catherine and Rodolfo Essay Eddie asks Rodolfo if he has ever boxed before. Rodolfo says no, and Eddie asks if he would like him to show him how it done. Reluctantly Rodolfo agrees. Rodolfo doesnt want to box, but he is so desperate to please Eddie that he agrees. Eddie only wants to make a fool out of Rodolfo. After the fight it is as if the fight has enlightened Rodolfo, he now half realises, that Eddie dislikes him completely, and there is nothing he can do to correct that. Rodolfo asks Catherine to dance. This is done to annoy Eddie, and it works just as Rodolfo wished it to. We now come to the end of act 1. We have seen most aspects of each persons personality, and where they stand in the story. WE shall now discover what lengths each character will go to, to have his/her own way. Alfieri introduces this act, back in the roll of narrator. He tells us the date, the 23rd of December. He also tells us that it is the first time Catherine and Rodolfo have been alone in the house together. One of the earlier excuses Eddie had given to Catherine why she should not marry Rodolfo, was because Eddie thought all that Rodolfo wanted from her was rights to be a citizen. Catherine asks Rodolfo, as a test, if she wanted to, if they could live in Italy when they get married. Rodolfo hates the idea, which only worries Catherine even more. It seems now that everyone except Eddie and Catherine realise Eddies infatuation with Catherine is serious. And here, Catherine starts to realise it too. When Eddie gets home and realises that Catherine and Rodolfo have slept together; Eddie goes mad and his immediate reaction is to tell Rodolfo to pack his bags and leave. Catherine faces up to the situation finally and tells Eddie that she must go with Eddie. Eddie denies her the right completely and refuses to let Catherine go. In Catherines next piece of dialogue we see all her problems come out in her words. She loves Eddie, but not in the same way that he loves her. She wants to stay with Rodolfo because she is the one she truly loves, but Eddie does not want Catherine to go with Rodolfo, and Catherine knows this and does not want to upset Eddie. She knows that she must upset Eddie, as it is the only way out of the situation. Eddie tells her that she: Aint goin nowheres And then he kisses her on the lips. Why does he do that, is he finally facing up to his feelings? Rodolfo lunges at Eddie in anger, but Rodolfo is no match for Eddie, and Eddie merely pins him and then kisses him. This kiss is to ridicule Rodolfo, to show Catherine that she should not marry someone so weak as to let another man kiss him. Or maybe he does this because he thinks that Rodolfo is homosexual. After this scene the play suddenly calms down and becomes certainly more serene. Alfieri narrates, and then turns to when Eddie comes to see him. From what Eddie says, it seems that Eddie got his way. He tells Alfieri that Beatrice is renting a room for Marco and Rodolfo. Eddie wants to know again, if there is anything he can do. Alfieri tells him, Morally and legally you have no rights, you cannot stop it; she is a free agent. This is in regard to Rodolfo marrying Catherine. When Eddie finally excepts it. A telephone glows on the opposite side of the stage, and Alfieri realises what Eddie is going to do. He shouts after him, You wont have a friend in the world Eddie! Even those who understand will turn against you, even the ones who feel the same will despise you! Put it out of your mind! Eddie! This is the last piece of advice Eddie is given, and he does not listen to it. He telephones the immigration bureau and reports two illegal immigrants. At home he acts as if he has done nothing. He argues with Beatrice normally, as if he has no guilt for what he has done. Catherine tells Eddie of her and Rodolfos plans of marriage. He gets upset despite the fact that he knows they will never marry. Just before the immigration officers arrive, Eddie realises what he has done and screams at Beatrice and Catherine to get Rodolfo and Marco out of the house, but it is too late. The immigration officers arrive, both Beatrice and Catherine realise what Eddie has done. Catherine streaks into the bedroom and Beatrice stares at him in horror. Eddie tries to deny it. But there is nothing he can do. He has done it now. The scene now is all of his friends, leaving him, just like Alfieri said they would, one by one they leave Eddie standing there alone, and they only person left is Beatrice. The next scene involves Marco, Alfieri, Catherine and Rodolfo. Alfieri tells Marco that there is a chance that Rodolfo can stay and marry Catherine, but he will have to go back to his country, but as long as he promises not to try to kill or in any way harm Eddie, he could possibly get bail. Marco finds it difficult, but agrees that he will not harm Eddie. The scene changes back to just before the wedding, Eddie will not permit Beatrice to go to the wedding, Catherine is outraged, and tries to persuade Beatrice but they are interrupted by Rodolfo who shouts, Marco is coming, Eddie He knows that Marco will kill Eddie, but Eddie will not move, no matter how much Beatrice tries to persuade him. Rodolfo tries to apologise to Eddie, is he apologising because hes not a man or because he is more than a man? Eddie wants to fight to prove that he is a man, and Marco wants to fight to show people what he did to him, to get his revenge in a way. Eddie seems to be finding it hard to stay sain. Eddie could easily walk away, but he doesnt want to because of Sicilian honour. The knife, which Eddie is ready to kill Marco with, kills him. His lasts words are to Beatrice, which is interesting, and shows that maybe thats what it took for him to realise that what he had before with Beatrice meant so much more. The play finishes with a speech by Alfieri. A line, which means a lot, is: For that I think I will love him more than any of my sensible clients It is making a joke out of a clearly unfunny situation, but it lightens the play, and it is a good time to put it in. It finishes with: And so I mourn him I admit it with a certain alarm. This is a very good place to end the play. Alfieri was the unbiased character who gave us an all-round view, and was a good friend to all the characters involved.

Psychosocial development of children

Psychosocial development of children 1.1 Introduction The influence of the media on the psychosocial development of children is profound. Thus, it is important for physicians to discuss with parents their childs exposure to media and to provide guidance on age-appropriate use of all media, including television, radio, music, video games and the Internet. In a matter of seconds, most children can mimic a movie or TV character, sing an advertising jingle, or give other examples of what they have learned from media. Sadly, these examples may include naming a popular brand of beer, striking a sexy pose, or play fighting. Children only have to put a movie into the VCR, open a magazine, click on a Web site, or watch TV to experience all kinds of messages. It really is that easy. Media offer entertainment, culture, news, sports, and education. They are an important part of our lives and have much to teach. But some of what they teach may not be what we want children to learn. This report gives an overview of some of the messages media send young people that could be negative or harmful to their health. You will learn how you can teach your children to better understand the media messages they see and hear in print, over airwaves, on networks, and on-line. The objectives of this study are to explore the beneficial and harmful effects of media on childrens mental and physical health, and to identify how physicians can counsel patients and their families and promote the healthy use of the media in their communities. Effects of media is categorise as 1)internet 2)music video 3)video games 4)television 1.2 STATEMENT OF THE PROBLEM What would be the possible impact of media on youth due to the increasing trend of violence, sexual abuses, nutritional disorders, less reading habits and useless long hours television viewing? 1.3 OBJECTIVE OF THE STUDY The objective of the study was to measure the impact of media on children and youth in Peshawar region in year 2008. In this report I try to find out that how television is affecting our young generation and what are the pros and cons of watching the television. 1.4 LITERATURE SURVEY The literature survey has been structured as follow: First impact of different media on youth and children were discussed. Then the impact of television on youth and children were discussed. 1.4.1. Impact of Different Media on Youth According to Canadian pediatric society (PP 2003-01). â€Å"The impact of media use on children and youth has a severe impact on children lives. In a research carried out by media awareness network (USA) Media exert a significant displacement effect 2 to 3hours per day spent watching television or playing video games means less physical activity, reading, and interaction with friends but such data do not speak to cause-and-effect concerns. Likewise, content analyses can only demonstrate what the average child or adolescent will view. Even so, such analyses are disturbing when they reveal what the average American child or teenager is exposed to annually. Now how can you guide youre childs television viewing? The government, in cooperation with the television industry, has implemented a rating system for television programming. This system is to help guide parents and assist them in establishing guidelines for their childrens TV viewing. However, the American Psychological Association Help Center reminds us that television networks rate their own programs, unlike the motion picture association. In 1996, the Telecommunications Act was passed in an attempt to help parents restrict the viewing habits of their children. The Act specifies that all television sets sold in the United States must contain a programmable v-chip. Mark Nadel, an attorney specializing in communication law and policy, explains that this will allow parents to block undesirable programming. Even with the rating system and the v-chip in place, parents still need to take an active interest in what their children are watching on television. Here are some suggestions from the Department of Education Set Limits. Know how much TV your child is watching. Set some basic rules such as no television before homework or chores are done or during meals. Participate. Watch TV with your child and discuss the program. Ask them questions and express your views. This will also let you know what your children are watching. Monitor. Avoid shows, movies, or video games that have violent or sexual content. Encourage children to watch programs about characters who show cooperation and caring. Analyze Commercials. Help children to critically evaluate advertisements. Be a Good Role Model. This suggestion comes from the Parents as Teachers National Center. Because children model behavior, set a good example with your own television viewing habits. Avoid watching programs containing adult content when your child is in the room or nearby. The power of media messages Sometimes you can see the impact of media right away, such as when your child watches superheroes fighting and then copies their moves during play. But most of the time the impact is not so immediate or obvious. It occurs slowly as children see and hear certain messages over and over, such as the following: Fighting and other violence used as a way to handle conflict Cigarettes and alcohol shown as cool and attractive, not unhealthy and deadly Sexual action with no negative results, such as disease or unintended pregnancy Further the power of the media and its effects can be seen as: Music Videos Music videos may have a significant behavioral impact by desensitizing viewers to violence and making teenagers more likely to approve of premarital sex (American academy of pediatrics community of music and videos). Up to 75% of videos contains sexually explicit material (American academy of pediatrics community of music and videos), and more than half contains violence that is often committed against women. Women are portrayed frequently in a condescending manner that affects childrens attitudes about sex roles. Attractive role models are the aggressors in more than 80% of music video violence. Males are more than three times as likely to be the aggressors; blacks were overrepresented and whites underrepresented. Music videos may reinforce false stereotypes. A detailed analysis of music videos raised concerns about its effects on adolescents normative expectations about conflict resolution; race and male-female relationships (Rich M). Music lyrics have become increasingly explicit, particularly with references to sex, drugs and violence. Research linking a cause-and-effect relationship between explicit lyrics and adverse behavioral effects is still in progress at this time. Meanwhile, the potential negative impact of explicit music lyrics should put parents and pediatricians on guard pediatricians should bring this up in anticipatory guidance discussions with teenagers and their parents. At the very least, parents should take an active role in monitoring the music their children are exposed Video Games Some video games may help the development of fine motor skills and coordination, but many of the concerns about the negative effects of television (e.g., inactivity, asocial behavior and violence) also apply to excessive exposure to video games. Violent video games should be discouraged because they have harmful effects on childrens mental development (Thompson KM). Parents should be advised to familiarize themselves with various rating systems for video games and use this knowledge to make their decisions. The effect of violent video games on children has been a public health concern for many years. No quantitative analysis of video game contents for games rated as suitable for all audiences were made until 2001 (Thompson KM). The study concluded that many video games rated as suitable for all audiences contained significant amounts of violence (64% contained intentional violence and 60% rewarded players for injuring a character). Therefore, current ratings of video games leave much room for improvement (Walls D) Internet Parents may feel outsmarted or overwhelmed by their childrens computer and Internet abilities, or they may not appreciate that the ‘new medium is an essential component of the new literacy, something in which their children need to be fluent. These feelings of inadequacy or confusion should not prevent them from discovering the Internets benefits. The dangers inherent in this relatively uncontrolled ‘wired world are many and varied, but often hidden. These dangers must be unmasked and a wise parent will learn how to protect their children by immersing themselves in the medium and taking advice from the many resources aimed at protecting children while allowing them to reap the rich benefits in a safe environment. The physician is in a good position to encourage parents and children to discover the Internet and to use it wisely. The Internet has a significant potential for providing children and youth with access to educational information, and can be compared with a huge home library. However, the lack of editorial standards limits the Internets credibility as a source of information. There are other concerns as well. The amount of time spent watching television and sitting in front of computers can affect a childs postural development (Salter RB). Excessive amounts of time at a computer can contribute to obesity, undeveloped social skills and a form of addictive behavior (Canadian Pediatrics society). Although rare, some children with seizure disorders are more prone to attacks brought on by a flickering television or computer screen. No data suggest that television viewing cause weakness of the eyes. It may be different when a child is closely exposed to a computer screen for long periods, although there are no definitive references to support this. Other concerns include pedophiles that use the Internet to lure young people into relationships. There is also the potential for children to be exposed to pornographic material. Parents can use technology that blocks access to pornography and sex talk on the Internet, but must be aware that this technology does not replace their supervision or guidance. 1.5 IMPACT OF TELEVISION ADVERTISEMENT Television has the potential to generate both positive and negative effects, and many studies have looked at the impact of television on society, particularly on children and adolescents (Johnson JG). An individual childs developmental level is a critical factor in determining whether the medium will have positive or negative effects. Not all television programs are bad, but data showing the negative effects of exposure to violence, inappropriate sexuality and offensive language are convincing (American academy of pediatrics). Still, physicians need to advocate continued research into the negative and positive effects of media on children and adolescents Televisions Impact on Kids Television is one of the most prevalent media influences in kids lives. According to Kids Take on Media, a survey conducted in 2003 by the Canadian Teachers Federation, watching TV is a daily pastime for 75 percent of Canadian children, both boys and girls from Grade 3 to Grade 10. How much impact TV has on children depends on many factors: how much they watch, their age and personality, whether they watch alone or with adults, and whether their parents talk with them about what they see on TV. To minimize the potential negative effects of television, its important to understand what the impact of television can be on children. Below you will find information on some areas of concern. Family is the most important influence in a childs life, but television is not far behind. Television can inform, entertain and teach us. However, some of what TV teaches may not be what you want your child to learn. TV programs and commercials often show violence, alcohol or drug use and sexual content that are not suitable for children or teenagers. Studies show that TV viewing may lead to more aggressive behavior, less physical activity, altered body image, and increased use of drugs and alcohol. By knowing how television affects your children and by setting limits, you can help make your childs TV-watching experience less harmful, but still enjoyable. You may not realize it, but there are many ways that television affects your childs life. When your child sits down to watch TV, consider the following: Learning Television can be a powerful teacher (Wright JC). Watching Sesame Street is an example of how toddlers can learn valuable lessons about racial harmony, cooperation, kindness, simple arithmetic and the alphabet through an educational television format. Some public television programs stimulate visits to the zoo, libraries, bookstores, museums and other active recreational settings, and educational videos can certainly serve as powerful prosocial teaching devices. The educational value of Sesame Street has been shown to improve the reading and learning skills of its viewers (Huston AC). In some disadvantaged settings, healthy television habits may actually be a beneficial teaching tool (Wright JC). Still, watching television takes time away from reading and schoolwork. More recent and well-controlled studies show that even 1 h to 2 h of daily-unsupervised television viewing by school-aged children has a significant deleterious effect on academic performance, especially reading. Television affects how your child learns. High quality, nonviolent childrens shows can have a positive effect on learning. Studies show that preschool children who watch educational TV programs do better on reading and math tests than children who do not watch those programs. When used carefully, television can be a positive tool to help your child learn. For older children, high-quality TV programs can have benefits. However, for younger children its a very different story. The first two years of life are especially important in the growth and development of your childs brain. During this time, children need good, positive interaction with other children and adults to develop good language and social skills. Learning to talk and play with others is far more important than watching television. Until more research is done about the effects of TV on very young children, the American Academy of Pediatrics (AAP) does not recommend television for children younger than two years of age. For older children, the AAP recommends no more than one to two hours per day of quality screen time. Nutrition Studies show that children who watch too much television are more likely to be overweight. They do not spend as much time running, jumping and getting the exercise they need. They often snack while watching TV. They also see many commercials for unhealthy foods, such as candy, snacks, sugary cereals and drinks. Commercials almost never give information about the foods children should eat to keep healthy. As a result, children may persuade their parents to buy unhealthy foods. Because television takes time away from play and exercise activities, children who watch a lot of television are less physically fit and more likely to eat high fat and high energy snack foods (CPC). Television viewing makes a substantial contribution to obesity because prime time commercials promote unhealthy dietary practices (J.C). The fat content of advertised products exceeds the current average Canadian diet and nutritional recommendations, and most food advertising is for high calorie foods such as fast f oods, candy and presweetened cereals (J.C). Commercials for healthy food make up only 4% of the food advertisements shown during childrens viewing time (ditz WH). The number of hours of television viewing also corresponds with an increased relative risk of higher cholesterol levels in children (ditz WH). Television can also contribute to eating disorders in teenage girls, who may emulate the thin role models seen on television (ditz WH). Eating meals while watching television should be discouraged because it may lead to less meaningful communication and, arguably, poorer eating habits (Briggs). Sexuality Today, television has become a leading sex educator in Canada. Between 1976 and 1996, there has been a 270% increase in sexual interactions during the family hour of 2000 hours to 2100 hours (crespo CJ). Television exposes children to adult sexual behaviors in ways that portray these actions as normal and risk-free, sending the message that because these behaviors are frequent, ‘everybody does it. Sex between unmarried partners is shown 24 times more often than sex between spouses (AAP), while sexually transmitted infections and unwanted pregnancy are rarely mentioned. Teens rank the media as the leading source of information about sex, second only to school sex education programs. Numerous studies document adolescents susceptibility to the medias influence on their sexual attitudes, values and beliefs (brown JD). A detailed guide to responsible sexual content on television and in films and music can be found in other peer-reviewed publications (brown JD).  ­Some people believe that the media can influence sexual responsibility by promoting birth control, such as condom use. No current empirical evidence supports this concept; it is expected that the debate will continue. Alcohol and smoking Messages about tobacco and alcohol are everywhere in media. Kids see characters on screen smoking and drinking. They see signs for tobacco and alcohol products at concerts and sporting events. Advertising and movies send kids the message that smoking and drinking make a person sexy or cool and that everyone does it. Advertising also sways teens to smoke and drink. Teens who see a lot of ads for beer, wine, liquor, and cigarettes admit that it influences them to want to drink and smoke. It is not by chance that the three most advertised cigarette brands are also the most popular ones smoked by teens. Advertisers of tobacco and alcohol purposely leave out the negative information about their products. As a result, young people often do not know what the health risks are when they use these products. Sometimes TV broadcasts and print articles do the same thing. For example, a magazine might do a story about the common causes of cancer but not mention smoking as a top cause. Does your child know why? The answer may be that the magazine publisher takes money to publish tobacco ads or even owns another company that makes cigarettes. Canadas two largest breweries spend $200 million on advertising each year (McKenzie). On an annual basis, teenagers see between 1000 and 2000 beer commercials carrying the message that ‘real men drink beer. Convincing data suggest that advertising increases beer consumption (brown JD), and in countries such as Sweden, a ban on alcohol advertising has led to a decline in alcohol consumption (romelsjo). Tobacco products are not advertised directly on television in Canada. However, passive promotion occurs when, for example, a soap opera star light a cigarette in a ‘macho act, a Formula One race car has cigarette advertising on it or sporting events carry the names of tobacco companies. There is evidence that passive advertising, which glamorizes smoking has increased over the past few years. Television is not the only way that children learn about tobacco and alcohol use; the concern is that the consequences of these behaviors are not accurately depicted on television. One-half of the G-rated animated feature films available on videocassette, as well as many music videos, show alcohol and tobacco use as normative behaviors without conveying the long-term consequences of this use (Thomas K). Viewing habit Its easy to let your child fall into the TV trap. First you let him unwind with a cartoon after school. Then you let him keep the television on while you make dinner. Before you know it, he like the average American kid is watching four hours a day, well above the two-hour maximum limit recommended by the American Academy of Pediatrics. TV has a powerful hold on most school-age kids. It provides the effortless entertainment they crave. By this age, children can also have a measure of control over what they watch: Theyve mastered the remote, and their reading and time-telling skills help them figure out when their favorite programs are scheduled. Theyre also intensely curious, and TV is one way they learn about the world, says Jane Healy, PhD, author of Your Childs Growing Mind. But its imperative that parents set limits on both content and the amount of screen time. Heres why: Early grade-schoolers lack the ability to regulate their own viewing habits. And a child whos constantly glued to the set is missing out on the chance to exercise, socialize, study, and play. Numerous studies have shown that young kids who watch too much TV struggle with schoolwork and are more likely to behave aggressively and become overweight than those who dont. Want to curb your childs viewing habits? Here are seven strategies you may not have tried yet. Advertising Advertising can have positive effects on childrens behavior. For example, some alcohol manufacturers spend 10% of their budget on advertisements warning about the dangers of drinking and driving. In addition, although some health care professionals disagree about the health benefits of appropriate milk use, milk consumption has increased as a result of print and broadcast advertisements. The developmental stage of a child plays a role in the effect of commercials. Young children do not understand the concept of a sales pitch. They tend to believe what they are told and may even assume that they are deprived if they do not have advertised products. Most preschool children do not understand the difference between a program designed to entertain and a commercial designed to sell. A number of studies have documented that children under the age of eight years are developmentally unable to understand the difference between advertising and regular programming (Michael). The average child sees more than 20,000 commercials each year (AAP). More than 60% of commercials promote sugared cereals candy fatty foods and toys (AAP). Cartoon programs based on toy products are especially attractive. Advertisements targeting adolescents are profoundly influential, particularly on cigarette use (Strasburg VC). The question of whether children are more resilient to the influence of television is debated frequently. Most studies show that the more time children spend watching television, the more they are influenced by it (Strasburg VC). Earlier studies have shown that boys may be more susceptible than girls to television violence (Gould MS). Time Children in the United States watch about four hours of TV every day. Watching movies on tape or DVD and playing video games only adds to time spent in front of the TV screen. It may be tempting to use television, movies and video games to keep your child busy, but your child needs to spend as much time exploring and learning as possible. Playing, reading and spending time with friends and families is much healthier than sitting in front of a TV screen. Professional Wrestling In recent years, the entertainment industry saw the booming and revitalization of professional wrestling. Professional wrestling is so popular today that ABCs Monday Night Football and the NBA Playoffs were dominated in terms of ratings (Fennelly). Professional wrestling continuously tops the charts among cable programming. In spite of all this, what is happening to Americas youth? Vince McMahon, the chairman and owner of the World Wrestling Federation (WWF), reports that 15% of his audience are 11 years old and under. Another 15% are between 12 and 17 years old. Adults from 18 years and older comprise the other 70% of the total viewers. McMahon notes his television shows are rated TV14 (McMahon). However, what happens to the 15%, or one million viewers of his audience who are 11 years old and under? Some people blame professional wrestling as the cause for an increase in violence among children. The two top organizations today are the WWF and its rival, World Championship Wrestling (WCW). WCW is a little more toned down than the WWF. In either case, violence is available to children across America every Monday night. In one episode of WCW, Macho Man Randy Savage attacked an opponent and his valets, Miss Madness and Gorgeous George, jumped off a turnbuckle onto his opponent and choked him out with a heel (Fennelly). Todays version of professional wrestling, WWF in particular, is more violent, sexual, and vulgar than ever before (Fennelly). Many pediatricians and parents argue that wrestling is teaching children at a young age everything that is bad in society. Is it acceptable to make racial stereotypes? Is it acceptable to make crude remarks? Is it acceptable to have children say, Kiss my ass or Suck it (Rosellini)? In a shocking study of 50 episodes done by an Indiana University-Inside Edition, there were 1,658 instances of grabbing or pointing to ones crotch, 157 instances of an obscene finger gesture, 128 episodes of simulated sexual activity, and 21 references to urination (Rosellini). In other episodes of the controversial wrestling shows, a mock crucifixion, SM scenes, wrestlers mooning others and a woman sucking on an Italian sausage was shown (Rosellini). Some of the characters depicted on WWF television advertise a type of message not meant for children. The character Val Venis, portrays a former film star that gyrates over opponents in the ring. (WWF Val Venis) Then, there is the Undertaker who portrays every bit of evil as a messenger of death. (WWF Undertaker) Val Venis friend is the Godfather who portrays a pimp. Before every match, a few hos (whores) accompany him to the ring. (WWF Godfather) Finally, there is Debra, who uses sex by stripping to her underwear on television to distract an opponent. Even more shocking is the way her breasts have come to be known as puppies (WWF Debra). Therefore, besides violence, kids are exposed to sex and death on television. In fact, Rena Mero, a former WWF employee, recently filed suit claiming that the WWF had become obscene and violent (USA Today Violence The amount of violence on television is on the rise . The average child sees 12,000 violent acts on television annually, including many depictions of murder and rape. More than 1000 studies confirm that exposure to heavy doses of television violence increases aggressive behavior, particularly in boys (AAP). Other studies link television or newspaper publicity of suicides to an increased suicide risk. The following groups of children may be more vulnerable to violence on television: Children from minority and immigrant groups; Emotionally disturbed children; Children with learning disabilities; Children who are abused by their parents; and Children in families in distress. Physicians who see a child with a history of aggressive behavior should inquire about the childs exposure to violence portrayed on television. Children learn their attitudes about violence at a very young age and these attitudes tend to last. Although TV violence has been studied the most, researchers are finding that violence in other media impacts children and teens in many of the same harmful ways. From media violence children learn to behave aggressively toward others. They are taught to use violence instead of self-control to take care of problems or conflicts. Violence in the media world may make children more accepting of real-world violence and less caring toward others. Children who see a lot of violence from movies, TV shows, or video games may become more fearful and look at the real world as a mean and scary place. Although the effects of media on children might not be apparent right away, children are being negatively affected. Sometimes children may not act out violently until their teen or young-adult year. Over the past two decades, hundreds of studies have examined how violent programming on TV affects children and young people. While a direct cause and effect link is difficult to establish, there is a growing consensus that some children may be vulnerable to violent images and messages. Researchers have identified three potential responses to media violence in children: Increased fear—also known as the mean and scary world syndrome Children, particularly girls, are much more likely than adults to be portrayed as victims of violence on TV, and this can make them more afraid of the world around them. Desensitization to real-life violence Some of the most violent TV shows are childrens cartoons, in which violence is portrayed as humorous—and realistic consequences of violence are seldom shown. This can be especially true of young children, who are more likely to exhibit aggressive behavior after viewing violent TV shows or movies. Parents should also pay close attention to what their children see in the news since studies have shown that kids are more afraid of violence in news coverage than in any other media content. Fear based on real news events increases as children get older and is better able to distinguish fantasy from reality The Research Center for Families and Children indicates that moderate television watching with discretion in program viewing can be somewhat beneficial for school age children. Van Evra is in agreement. Both indicate that those children who watched a moderate amount of TV performed better academically than those children who excessively watched television or those children who did not watch television at all. Research on media violence is often misunderstood by the general public. One reason has to do with research methodology. We cant randomly assign children early in their lives to watch different doses of violence on television and then 15 years later see which children committed violent crimes. But the same type of limitation also exists for medical research: We cant randomly assign groups of people to smoke differing amounts of cigarettes for 15 years, and then count the number of people who developed cancer. Tobacco researchers conduct correlational studies in which they look at the amount people have smoked during their lives and then chart the rate at which they have succumbed to cancer. They control statistically for other factors, of courseother healthy and unhealthy behaviors that either reduce or promote the tendency to develop cancer. Then they can find out whether smoking contributed to cancer, over and above these other influences. And since they cant do cancer experiments on people, they use animal studies. These are artificial, but they tell us something about the short-term effects of tobac

the plant cell :: essays research papers

The Plant Cell Cell Wall Size: Around 1Â µ Basic Function: * Hold the shape of the cell. * Strengthen the cell. Covering the cell membrane of the plant cell, there is the cell wall. The cell wall is composed of two layers of rigid, hard cellulose embedded in compounds like pectin and lignin. Pores in the cell wall allow molecules to pass through. The cell wall has two parts. The primary cell wall is formed during the growth of the cell. After the cell has stopped growing, a secondary cell wall forms. This secondary wall is made of lignin and cellulose, woven together tightly, to prevent further growth and to form and strong protective barrier. Cytoplasm Size: Unmeasurable Basic Function: * Helps dissolve waste products * Creates a "medium" for vesicles to travel through * Aids in cell metabolism * Serves as a home for the cytoskeleton. The cytoplasm is the jelly-like material that makes up much of the cell. It is 80% water and usually clear in color. It also contains many salts. The liquid portion is referred to as cytosol. In fact, "cytoplasm" means "cell substance." The cytoplasm is also the home of the cytoskeleton, a network of cytoplasmic filaments that are responsible for the movement of the cell. The cytoplasm is constantly moving and churning due to cytoplasmic streaming. Golgi Apparatus Size: Between 2 and 3Â µ Basic Function: * Serves as "processing center" for cell. * Packages and processes new proteins. * Prepares proteins for secretion or storage. The Golgi Apparatus is a series of stacked membranes in the cytoplasm that packages proteins for secretion or storage in vesicles. Inside the membranes are sacs of fluid or gel-like substances. The Golgi Apparatus takes proteins in transport sacs from the endoplasmic reticulum and sends it through a series of these membranes. The proteins are then "modified"' as they pass from membrane to membrane. After the vesicle of proteins has finished its trip through the Golgi Apparatus, it buds off the organelle in a Golgi sac, ready to be stored or transported to other parts of the body. Cell Membrane Size: 7 to 8 NM (nanometers) Basic Function: * Controls what enters and exits the cell. * Separates cell from outer environment. On the outside of all cells, there is a layer of protein and lipid (fat) called the cell membrane or the plasma membrane. This membrane is found in ALL cells. The membrane is selectively permeable, meaning it allows some molecules to enter and some not to. The membrane allows molecules in through two forms

Warfare :: Essays Papers

Warfare Warfare is a prominent theme in Beowulf . The reasons and conduct for and during warfare are mentioned and displayed throughout the poem. The reason for warfare is usually for retribution. As an act of revenge, battles are fought. The conduct is also very standard and prevalent. All warfare fought by honorable men had to be fought fair. If the opposing side bore no weapons, then the other side also used no weapons. The author of this poem depicts himself/herself to be an advocate of warfare. By idolizing Beowulf because of his heroic deeds during warfare, the poet makes armed conflict courageous and noble. The reasons for bloodshed are spelled out quite well when noble Beowulf consoles his sad friend, Hrothgar concerning his friends demise. He tells him: " Sorrow not wise warrior. It is better for a man to avenge his friend than much to mourn" (Norton 45). Beowulf advocates and promises to avenge Aeschere’s death during warfare with the slayer, Grendel’s mother. The act of battle is given a reason and purpose which is to avenge a death. Conduct in warfare might be "every man for himself" in today’s world however, during Beowulf’s time, the poet shows that honor was the most valuable asset. Upon knowledge that Grendel used no weapons, just bare flesh, Beowulf immediately put his weapons aside and promised to fight empty handed, so the fight would be fair. "I have also heard say that the monster in his recklessness cares not for weapons......I scorn to bear sword or broad shield, yellow wood, to the battle, but with my grasp I shall grapple with the enemy and fight for life, foe against foe " (Norton 32). An unfair fight, as the poet implies, has no glory or distinction. This proves Beowulf to be a worthy hero and role-model. The poet gives the impression that warfare is honorable and exciting. This does not imply that the poet likes bloodshed; it refers to honorable warfare. Honorable warfare includes a good reason and virtuous conduct. The poet can not be a pacifist because he/she describes Beowulf as a savior and hero. If the poet was a pacifist he/she would have described him as an egotistical bully. The poet makes Beowulf an icon and noble warrior. Beowulf is described as " †¦survived every combat, every dangerous battle, every deed of courage†¦" also called ".

Henry V Represents the More Selfish Side

â€Å"Henry V represents the more selfish side of Kingship† Shakespeare creates two ways for the audience to see King Henry V. One way is King Henry being a gracious, caring king. The other way Shakespeare has created for the audience to see is King Henry being a selfish, cold king. Many people do believe that King Henry V is depicted as a selfish and cold hearted king who is not concerned or worried about the human cost of war. I believe the contrary. I believe that King Henry V was a loving and caring King towards the people of his country and family.In Act one scene one (line 39-40) Canterbury describes King Henry V as a thoughtful and devout ruler. â€Å"Hear him but reason in divinity, and all-admiring, with and inward wish, you would desire the king were made a prelate. † This indicates that the people of his country appreciate him and sees him as a considerate and divine king. King Henry V always tryst to stand by his Kingdom and protect it however he can. As he notices the assassination plot of Scroop, Cambridge and Gray in act one scene two (line 76-79) he sentences them to death.Though Scroop, Cambridge and Gray are his friends he still stands by his Kingdom to keep it safe. â€Å"The mercy that quick in us but late By your own counsel is suppress’d and kill’d. You must not dare for shame to talk of mercy, for your own reasons turn into your bosoms,† In act four King Henry V is sharing the concerns of the common soldiers. His bravery and courage are reflected in his soldiers; especially after his speech about ‘St Crispin’s Day’ In act four scene 3 (line 18-67). This day is called the feast of crispian. He that outlives this day and comes safe home†¦ He shall see this day and live old age, will yearly on the vigil feast his neighbors, And say ‘tomorrow is saint crispian†¦Ã¢â‚¬  This shows that King Henry V is heroic to his soldiers and gives them faith and courage by this speech sh owing high spirits and strength. After the Battle (Act 5 scene 2) King Henry V proposes to princess Katharine of France.Though he has the power to force her to marry him, he decides to try to convince her by admiring her and telling her that she will have a good life with him as a husband. â€Å"But in loving me you should love the friend of France†¦ I will have it all mine; and, Kate, when France is mine and I am yours, then yours is France, and you are mine. † (line 167-169) Overall I think that King Henry V is a caring King with courage and a lot of Strength. He stands by his country and supports and protects it with all his faith and strength .

English Renaissance

The English renaissance was very delayed from the European movement in Florence during the 1400’s but there was many great works and essays when the movement finally did come about. Renaissance with the French meaning rebirth was used to describe the change in ways of the past or â€Å"rebirth†. The renaissance was greatly represented and made understandable by the works of English literature of that time. During the English renaissance there were literary works of playwrights, philosophers, and poets that all represented the movement.The English Renaissance was started around 1485 near 100 years after it had started in Europe, and the real start of the rebirth is said to be Battle of Bosworth Field which formally started the Tudor Dynasty and end of the â€Å"War of the Roses†. Most works did not come about in England till the 1600’s at the height of the English renaissance. There was a large difference between the English renaissance and that of the move ment in Italy; the English renaissance is more of works of music and literature while in Italy the focus was on visual arts.Philosopher Francis Bacon and Queen Elizabeth herself both wrote of problems with way things are done. Both wrote of their own views on the way that people are, Francis Bacon wrote to warn of the ways and Elizabeth wrote to try to represent the ways of man. The literary works of writers, poets, and playwrights represented the English Resistance and the views of the time. Francis Bacon was a famous philosopher during the English Renaissance, he wrote religious/literary, scientific, and juridical works.Much of his work greatly represented the renaissance, some of his scientific writings lead to the creation of the Baconian Method or what is now known as the scientific method. Bacon wrote about man, and improving the learning habits, because at the time English improvement of learning was at a standstill. Francis Bacon was known as a man of science, his studies on man led to the essays that described many different aspects of life and how people typically handle them. His work â€Å"of Studies† represented the Renaissance humanism, the improvement of man to his full potential.This piece is a work to describe the benefits of reading, at the time most of the lower class were illiterate. The line â€Å"Crafty men contemn studies, simple men admire them, and wise men use them; for they teach not their own use; but that is a wisdom without them, and above them, won by observation. † Helps build the idea that studies improve one, because the simple man is the one left at awe while the others get ahead because they have read and learned. Bacon used this piece of work in showing that if lacking in areas of intelligence reading can help cure it.This work represents the Renaissance because of its main point that reading is important, that mainly being because a large group mainly lower class were illiterate, and the learning methods in E ngland at the time where totally at a standstill. Bacon had works of improving the Learning process and â€Å"of Studies† is part of the idea â€Å"So every defect of the mind may have a special receipt†, Meaning that studies can cure any problem of the mind. During the highest point of the English renaissance is William Shakespeare, who greatly represents the ideals of Renaissance humanism in his plays and sonnets.William Shakespeare is a famous playwright/poet from the 1600’s. He is most famous for his sonnets and in particular sonnet 130 represents the major works of literature during this time period. Shakespeare not only had sonnets to represent the renaissance but all the play Hamlet shows that people with higher intellectual capabilities were witty and self-knowledge. The play hamlet expressed the ideals of Humanism in Hamlet himself, a prince who used wit and self–expression to solve the problem.Hamlet easily uses his knowledge to discover that hi s uncle murdered his father. He uses the same principles that support Francis Bacon’s idea that a learned man is a wise and witty man. Acting on his feet he devised a plot to discover the truth of his father murder, scripting a play of the murder to watch the reaction of his uncle. Many of Shakespeare works represented the change of England at the time. Shakespeare’s sonnet 130 is about his mistress. It mocks the works of Petrarch and other Renaissance writers on describe the beauties and perfections of lovers.The renaissance was plentiful of works describing love, but sonnet 130 approaches the typical love poem at a different point of view. Shakespeare describes the flaws of his lover â€Å"And in some perfumes is there more delight, than in the breath that from my mistress reeks† this unflattering remark along with many others act to not only mock the other writing style but to show the imperfections towards his love. In the last couplet of the poem Shakespear e brings in the aspect of love, matching the poems and other love literature of the renaissance. And yet, by heaven, I think my love as rare,  as any she belied with false compare† this final couplet infers that he won’t lie and tell his mistress she is perfect and â€Å"walks on water† , he will tell her the truth and love her either anyways. Towards the end of the renaissance in the 1660 Owen Feltham wrote the great English essay â€Å"Of Dreams†, writing about the significance of dreams. Dreams could be used to tell a man’s true intentions, unaltered by the real world. Feltham talks about how the wise Zeno said â€Å"He could collect a man by his dreams.For then the soul, stated in a deep response, bewrayed her true affections†, saying dreams are also much more. Sleeping helps the growth of wisdom from self-understanding, but not all dreams are ones that should be followed. He talks of a man who dreams of a way to fix his spleen pain by opening two veins between his fingers, this is not a dream you would want to wake up and test. He states that some dreams could be considered wise and some to be far out to pursue without practice or planning. Dreams may be, to a wise observer, be of special benefit†, so he is saying listen to your dreams, if your dreams are representing you and if anything from Hamlet is true about self-knowledge leading to wit and wisdom, than listening to your dreams should make you wise. Your dreams are unfiltered versions of your ambitions, and the renaissance was a time of rediscovery. Going from the illiteracy to poems and plays and speeches about self-discovery and love, â€Å"of love† is a work that is on the edge of improving knowledge. You won’t learn a book or learn math by sleeping, but your mind might come up with ideas that cannot be taught.There is a genius of the sleeping mind; it is not altered by reality, with that it might be able to come up with a solution to an unsolved problem. The renaissance in England is argued to not be named that in itself because it was not a social rebirth of roman literature and art; it was a rebirth of ideas. The mindset that was in most works of literature of importance brought up ideas of self-knowledge, and wisdom, this was known as renaissance humanism. I feel most connections can be made through works of literature at this time by that idea, that man should improve themselves.All the works of the time are pieces of art in themselves, the way that Shakespeare organizes a typical love poem to mock other writers and come up with a creative way to state his love. Renaissance humanism can be found in the deeper thoughts of Owen Feltham, leading to his writing on self-discovery by dreams. These works not only represent the ideas of the renaissance they are what make up the renaissance, they are the â€Å"beautiful art† , England’s renaissance was not one of visual arts it was on literature and th eater.

Jane Austen’s View on Men: The Contrasts of the Gentlemen Essay

What Brabourne has astutely perceived is not only Austen’s ability to tell extraordinary stories about ordinary people, but also her penchant of revealing, through her works, the various aspects of the nature and behaviour of men and women. Jane Austen is regarded as one of the leading novelists of her era. Some of her most notable works include Pride and Prejudice, Emma and Sense and Sensibility. A common element that the reader will find in all these novels is the author’s attempt to explore the many facets of the human temperament. It is widely accepted that Austen’s novels delve into the consciousness of the female mind and the factors that govern their behaviour. Through her complex female characters, she expressed her own views and outlooks and displayed subtle hints of feminism. But what many readers fail to discern is her tendency to analyse the qualities of her male counterparts. The word â€Å"gentleman† has lost some of its profundity in the world as it exists today. But a gentleman in the pre-Victorian era was considered to be a man of principles and values. Not only did he conduct himself in a manner most chivalrous and civil but also possessed a polite and sophisticated demeanour, and more often than not, the luxury of wealth. One might have been a gentleman by birth, which would include a man born in a noble and respectable family, enjoying a higher status in society as compared to the commoners. Therefore, one might say that social position and family were major attributes considered while terming someone a gentleman. Such men seldom indulged in work or manual labour and lived mainly off of the property and wealth that was bequeathed to them. A man could also acquire the title of a gentleman by exhibiting the traits required to be possessed by one. Such men worked their way up the social ladder by attaining wealth and status, mingling with people of noble upbringing and developing a courteous and refined disposition. In order to fully comprehend as well as appreciate the implication and significance of Jane Austen’s works, it is highly imperative to consider her novels in the light of how they reflected upon her views regarding â€Å"gentlemen†, as well as men in general. Without analysing the role that men play in the novels of Jane Austen, it would not be feasible for the reader to recognise the complete magnitude of her works. By inspecting Austen’s point of view regarding men, the reader can gain an insight into the diverse qualities that men exhibit, in addition to the relationships and experiences in Austen’s own life that govern her characters. Further it also allows us to relate to the men in our own lives. The reader will find numerous instances wherein Austen has endeavoured to explicate upon her notions regarding men. She has examined many characters of diverse natures in order to establish the different types of gentlemen that existed in the society of her times. Austen frequently used comparison and contrast as a means of expressing her views lucidly. She brought into the picture two gentlemen of varying natures, and by weighing one against the other, ascertained the distinctive characteristics displayed by them. Jane Austen’s scrutiny of men is limited not only to their physical appearance, but extends to their emotional and mental conditions. She has examined and judged men based on their intelligence, their sense of morality, their aptitude and their financial situation. Conclusion: The society that existed during Jane Austen’s life and times was primarily a patriarchal one. Men wore the pants and controlled all the major affairs. Through her works, Austen has attempted to deconstruct this society and give her readers a glimpse into the circumstances of the time. Her works have also permitted us to identify with her own thoughts and notions regarding society, the role of women and also her views on men. She has employed characters of varying dispositions, in each of her works, to attain the said objective. Her works including Pride and Prejudice, Emma and Sense and Sensibility are all examples of such works. In Pride and Prejudice, the reader will find that the two focal characters that Austen has used to illustrate her approach are Mr. Fitzwilliam Darcy and George Wickham. The two men are largely represented through the eyes of Ms. Elizabeth Bennet, the protagonist of the novel. While Mr. Darcy is at first portrayed as a prejudiced, condescending and supercilious individual, the latter is depicted as being more congenial and gracious. Both however, had grown up under the same roof. The disparity shown in the two gentlemen’s natures suggests that even though two persons may be brought up to imbibe the same sets of values and traditions, it is quite possible that they may turn out quite different from one another. The rearing of a person often has a less considerable impact upon him than his own innate character. But ultimately, what Elizabeth and the readers discover is that a man cannot be judged simply by his appearance. Wickham, who appears to be polite and quite the gentleman is revealed to be a treacherous and perfidious person on account of his deceitful actions. On the other hand, we realize that Mr. Darcy is the true gentleman, a man of honour, fidelity and sincerity. By contrasting the characters of Darcy and Wickham, time and again, Austen has shrewdly imparted knowledge as to the attributes of an honest man and a true gentleman. Emma is another one of Jane Austen’s works that provides us with an insight into the diverse natures displayed by men. Here the distinguishing factor lies in the way in which a man puts his mental and intellectual qualities to use. Further, it also elucidates the importance that a gentleman would ascribe to his social and moral responsibilities. While George Knightley uses his intellect for the purpose of doing good Frank Churchill uses his mental capabilities for selfish and unethical reasons. The former is driven by his sense of responsibility towards society as well as the cause of morality; the latter is driven by corrupt intentions that would benefit no one but himself. In Sense and Sensibility, Austen employs the characters of Colonel Brandon and John Willoughby to demonstrate the essence of gentlemanly behaviour. The conduct of a man, particularly towards women is a crucial feature in determining his potential for being called a gentleman. Willoughby, although suave, handsome and an epitome of the young, charming men that women covet, is far from being a gentleman. Brandon is the gentleman, having comported himself in that manner. They are both in love with the same woman and yet it is their behaviour towards her that causes to differentiate between them. An element of emotion has been brought into play here by the author, wherein she establishes the disparate nature of the two men by depicting one as kind and thoughtful, and the other as unsympathetic and callous. The above mentioned works reveal different facets of a man’s nature that would endow him with the privilege of being referred to as a gentleman. In Pride and Prejudice, Jane Austen has proved that it is the conduct and behaviour of the men that distinguish them from one another. In Emma, she reveals her belief that it is the aspect of how one uses his mental faculties that brings out the true gentleman. Understanding one’s moral duties and ensuring that one is faithful to them is a sign of an absolute gentleman. And lastly, in Sense and Sensibility, emotional and behavioural traits define a gentleman. Austen here discloses her standpoint about the significance of a man’s conduct and the virtues of being considerate and sympathetic in establishing his being a gentleman. At the end of all three novels, it is the true gentleman that succeeds in winning over his love, confirming that Jane Austen was of the opinion that it is always the noble, well-mannered, kind and moral man that is ultimately victorious.

How the Human Brain Stores and Retrieves Memory Essay

Memory is the ability to encode, store and recall information. The three main processes involved in human memory are therefore encoding, storage and recall (retrieval). Additionally, the process of memory consolidation (which can be considered to be either part of the encoding process or the storage process) is treated here as a separate process in its own right. Encoding is a biological event beginning with perception through the senses. The process of laying down a memory begins with attention (regulated by the thalamus and the frontal lobe), in which a memorable event causes neurons to fire more frequently, making the experience more intense and increasing the likelihood that the event is encoded as a memory. Emotion tends to increase attention, and the emotional element of an event is processed on an unconscious pathway in the brain leading to the amygdala. Only then are the actual sensations derived from an event processed. Consolidation is the processes of stabilizing a memory trace after the initial acquisition. It may perhaps be thought of part of the process of encoding or of storage, or it may be considered as a memory process in its own right. It is usually considered to consist of two specific processes, synaptic consolidation (which occurs within the first few hours after learning or encoding) and system consolidation (where hippocampus-dependent memories become independent of the hippocampus over a period of weeks to years. Storage is the more or less passive process of retaining information in the brain, whether in the sensory memory, the short-term memory or the more permanent long-term memory. Each of these different stages of human memory function as a sort of filter that helps to protect us from the flood of information that confront us on a daily basis, avoiding an overload of information and helping to keep us sane. The more the information is repeated or used, the more likely it is to be retained in long-term memory (which is why, for example, studying helps people to perform better on tests). This process of consolidation, the stabilizing of a memory trace after its initial acquisition, is treated in more detail in a separate section. Recall or retrieval of memory refers to the subsequent re-accessing of events or information from the past, which have been previously encoded and stored in the brain. In common parlance, it is known as remembering. During recall, the brain â€Å"replays† a pattern of neural activity that was originally generated in response to a particular event, echoing the brain’s perception of the real event. In fact, there is no real solid distinction between the act of remembering and the act of thinking.

Life in the Past and Life Now-Comparison.

Life in the past and life now-comparison. Over the last century, there have been many significant changes in the way we live. Obviously, it is hard to compare the life of the ancient people and the life of the people of the twenty first century because so many changes have occurred. However, even the changes that have taken place over the last ten years are amazing. To start with, people were not able to travel such long distances in such short period of time. The planes were not that popular then because they used to be a very expensive means of transport.Nowadays, we have become very mobile. We have fast and comfortable cars and more and more people also travel by plane. Moreover, in the past people had to work much harder as they did not have tools which made their work easier. Today, most of the difficult and dangerous work is done by computers and other machines. In the past the conditions of living were not as comfortable as they are now. There were not bathrooms and running wa ter in many houses, besides many people could not afford household appliances like fridge, TV set or vacuum cleaner because they used to be luxurious goods.Another difference between living now and in the past is the fact that nowadays the access to education is much easier. In the past, there were fewer schools and the quality of the education they provided was much poorer. Besides, nowadays it is much easier to find the educational materials that you need thanks to the Internet. Another difference is that in the past there were not that many sources of entertainment. Therefore people used to spend more time with their friends.All things considering, it is an obvious conclusion that life has changed significantly in the last couple of years. It is definitely much easier now however, it is not easy to decide whether it is also better. The scientific achievements and technological progress are amazing. We still create new inventions which simplify our lives. On the other hand, howeve r, life now is much faster and busier than it used to be in the past. Moreover, it has also become more dangerous. The standard of living has definitely improved but it can be discussed whether the quality of our lives is also better. Life in the Past and Life Now-Comparison. Life in the past and life now-comparison. Over the last century, there have been many significant changes in the way we live. Obviously, it is hard to compare the life of the ancient people and the life of the people of the twenty first century because so many changes have occurred. However, even the changes that have taken place over the last ten years are amazing. To start with, people were not able to travel such long distances in such short period of time. The planes were not that popular then because they used to be a very expensive means of transport.Nowadays, we have become very mobile. We have fast and comfortable cars and more and more people also travel by plane. Moreover, in the past people had to work much harder as they did not have tools which made their work easier. Today, most of the difficult and dangerous work is done by computers and other machines. In the past the conditions of living were not as comfortable as they are now. There were not bathrooms and running wa ter in many houses, besides many people could not afford household appliances like fridge, TV set or vacuum cleaner because they used to be luxurious goods.Another difference between living now and in the past is the fact that nowadays the access to education is much easier. In the past, there were fewer schools and the quality of the education they provided was much poorer. Besides, nowadays it is much easier to find the educational materials that you need thanks to the Internet. Another difference is that in the past there were not that many sources of entertainment. Therefore people used to spend more time with their friends.All things considering, it is an obvious conclusion that life has changed significantly in the last couple of years. It is definitely much easier now however, it is not easy to decide whether it is also better. The scientific achievements and technological progress are amazing. We still create new inventions which simplify our lives. On the other hand, howeve r, life now is much faster and busier than it used to be in the past. Moreover, it has also become more dangerous. The standard of living has definitely improved but it can be discussed whether the quality of our lives is also better.

Gun control Research Paper Example | Topics and Well Written Essays - 2000 words

Gun control - Research Paper Example Some people supported the owning of fire arms by Americans while others advocated for new laws that would ban the sale of some semi-automatic firearms. These gun control calls were a measure to reduce the occurrence of a tragedy like the Sandy Hook elementary school shooting. After the incident at Sandy Hook, over 100,000 Americans signed a petition supporting renewed debate on gun control in America. Gun violence in the United States is the leading cause of calls to control guns. Gun violence is common in urban areas and more often involve young males (GIIDS, 2011). Such high profile shooting like the Sandy Hook elementary school massacre has heightened debate on gun policies in America. Statistics show that 70 percent of all homicides in the United States get perpetrated using some firearm. This includes suicides and accidental shooting incidences. Different policies at the state, federal and local levels, have made an attempt to address gun violence through a number of methods inc luding restrictions of firearm purchases by at risk population, establishment of gun buyback programs, law enforcement and policy strategies. Other measures to curb the increasing instances of gun violence include setting periods of waiting before purchasing of firearms, enactment of harsh laws of violators of gun laws, community outreach programs, and education programs for children and parents. The federal legislation aims at prohibiting the sale of firearms to criminals and insurgents. Gun policies get determined by the interpretation of the second amendment of the constitution of the United States. These amendments have been subject to several disagreements throughout the years. This second amendment protects a person’s right to own a firearm for the traditional lawful purpose of defense against trespassers in the home and within the federal enclaves. This protection extends to the states as well. There have been numerous endeavors in the United States by authorities to c ontrol the use of guns throughout the states. This has led to numerous recommendations in relation to gun laws and policies. Recommendations on the gun laws are as follows. There should be a ban to the military assault weapons that include high capacity magazines (Carter, 2006). Background checks should be expanded, and gun traffic laws should be toughened. A ban should be imposed on the sale and production of magazines with more than 10 rounds. The expanded background checks should include criminal checks to prevent an instance of criminals getting access to guns. The loophole should be closed that exempts gun buyers from any form of screening. Legislations should be passed to ban transfer or possession of armor bullets and cracking down on individuals. These people after passing the screening test hand over the guns to criminals and people forbidden from buying the guns. Top of these recommendations is the background checks issue. It is important for an individual background to be thoroughly scrutinized before getting allowed to own or even purchase a gun. There should be a ban on assault weapons. Another recommendation would be making legislation that defined gun trafficking as a federal crime. This legislation would limit the gun flow in, out and within states. There should be an addition of more legal language in the laws regarding the distribution of guns such that there are less legal hurdles in prosecution. This is because the current legal language as regards to gun laws has proved difficult

The Interrelationship Between Music and Program in Vivaldis Violin Essay

The Interrelationship Between Music and Program in Vivaldis Violin Concerto in F minor, Op. 8, no. 3 Autumn (The Four Seasons) (1725) - Essay Example .The ritornello form used in the â€Å"Autumn† concerto is clear. The tutti section in the first movement outlines the theme and is repeated numerous times in variation throughout the movement. The solo sections embellish on the main theme as well as moving into more free-flowing segments. The Italian Concerto format of three movements (fast, slow, fast) is a basic standard for the period and Vivaldi adheres to that model. Key changes in the Baroque period, from minor to major are made more rapidly than examples of concerti from the latter 18th Century where composers took more time in both tutti and solo sections before shifting to alternate keys. Phrases are often played in forte and repeated in piano; this style is a signature of Vivaldi in many of his concerti. In the Baroque style, often the solo sections of a concerto are accompanied by a simple bass line, or ground bass, perhaps with incidental strings or other instruments and usually harpsichord. Vivaldi follows this convention. The solo violin is left with little background from the orchestra, leaving more room for free flowing play with the theme and variations upon it. The opening to Vivaldi’s concerto is lively and athletic. In four quarter time, it has a quality reminiscent of folk dance. There is a leaping feature to the subject with strongly accenting downbeats. The violin enters, strictly following the theme but turns a portion of the theme upside down. In the next solo section the violin takes a series of leaps and arpeggios as it moves toward a slightly slower and more chromatic subject. Slowing pace in the middle of an allegro movement deviates from the standard form of the day. Vivaldi’s style of composition varies from other composers in that there is less str ictness in the solo sections or adherence to the original theme. Instead, the violin is left to fly through arpeggios and runs adding to the strong rhythms and rich texture of the work. The second movement is slow and simple, using the harpsichord as the main instrument accompanied by quiet strings in chromatic lines and basso continuo. â€Å"Along with the emphasis on a single melody and bass line came the practice of basso continuo, a method of musical notation in which the melody and bass line are written out and the harmonic filler indicated in a type of shorthand.†1 The third movement opens with a vigorous theme, with a strong â€Å"leaping† rhythm in triple time. In the opening solo section, the violin turns the theme upside down in contrast to the tutti and with harshly struck bow work, which adds to the rustic flavour of the music. As in the first movement, ritornello is used to bring the theme back throughout the movement, embellished by the resolute solos of the violin. Again, there is a slowing of the music before one final and triumphant recapitulation of the theme. In context of the poem, Vivaldi’s â€Å"Autumn† accurately describes the verses. From the opening dance of the peasants to the slower paced section in the first movement that describes the â€Å"full liquor of Bacchus†, the music complements the words. As well, the rich texture of the theme and harmonics in major thirds reflects the colors of the season. However, the solo sections break from strict Baroque form by allowing the solo instrument to take more liberty with variation and free form phrasing, within the work. This shift away from the theme allows Vivaldi to â€Å"play† with the images in the poem invoking dance and even the movement of wind in the trees. The second movement reflects the sleeping peasants. The slow, chromatic strings and the quiet harpsichord invoke a clear sense of a calm night. The third movement, with its rousing open ing theme

International Marketing Mix Tutbury Crystal Analysis and Essay

International Marketing Mix Tutbury Crystal Analysis and Recommendations - Essay Example A family owned business that churns out the highest quality of cut glass and allied products that come under the lifestyle category, Tutbury is a name to reckon with. It has a rich heritage in customer management. Given its history and the prestige attached with owning pieces produced by this company, it would be a tough job to market this effectively in a region where little would be known about this exclusive brand without appropriate customer management. In this regard, it is imperative to loosely define international marketing before moving on. International marketing is that sphere of activities that is aimed at introducing a product in a country or group of countries with the aim of creating sales and some amount of awareness regarding the brand. (Bennett et al, 2002) Therefore, for a lifestyle product like crystal, what better than a country where lifestyle solutions are becoming a rage and the norm of the day - India. This Asian country is fast moving away from its traditional colonial bearings to discover style and charm in urban living. The new generation in India does not mind doling out that extra amount of cash to spend on good lifestyle products that will make a statement about their homes, lives and times. Welcome to the new Indian - Sassy, stylish and very, very choosy. (Fernandes, 2000) About Tutbury's: Born and marketed during the 1920s to the 1960s, Tutbury's was named Thomas, Webb and Corbett to start with until it was known by its present name in 1984, owing to the spot of it factory which was in a 15th century village named Tutbury. 2006 saw a strategic move on Tutbury's part where its factory chose to be based at Stroke - on - Trent, instead of Tutbury's. The branding of Tutubry's has been largely based on norms that revolve around exclusivity and a certain amount of mystery with the nitty gritties of the company. The basic finding that this paper will work on is that Tutbury's has capitalised on the lifestyles of a certain section of people so as to form a brand identity of its won. In case of the consumer base enjoyed by the company, there is a sharp segmentation in terms of the target group. The basic target group of the company includes people in the upper income group starting from the age of 30 and above. Further, the people who have retired and are in the age group of 50 and above, serve as a major source of profitability. Another important source of income for the product is the Internet. Therefore, the important element in the application of the entry point strategy for Tutbury's is to recognise the age and income groups that predominantly define the demographics in India, before going on to carry out segmentation and reach suitability in terms of the marketing mix. In this case, the entry point strategy may be used as a preliminary process that will help develop the marketing mix. This entry point strategy has been defined throughout the paper in the various elements of the marketing mix so as to find a suitable base for segmentation and subsequent bran d positioning. Entry Point Strategy The first element when entering a new market is the risk factor. For Tutbury's there has been a strategic management of